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Retail Industry Trends and Technology Business Drivers


Deloitte predicts that in 2011, 25 percent of North American big box and anchor tenant retailers will begin offering free in-store Wi-Fi access to shoppers. In 2012, the proportion should continue to rise in North America and start to spread around the world - see

IDC recommends retailers consider adopting immersive shopping technologies as a path from traditional retailing to omnichannel shopping. They have a great Immersive Shopping Experience Technology Adoption Map graphic - see

Key Issues/Business Drivers:

- Maintain margins despite tight economy; optimize supply chain

- Avoid stock outs on in demand goods, improve responsiveness to trends/opportunities

- Compete aggressively with volume, category and convenience competitors

- Cost effectively educate consumers (mobile, digital displays, wands....)

- Satisfy demanding consumers and integrate their buying experience across channels

- Deal with regulation and compliance

- Optimize costs including IT

- Seek profitable expansion opportunities

- Manage online reputation risk


Trends Affecting Retail Businesses:

- Mobile marketing and social media

- Flat panel displays are at an all time low cost

- Demise of some larger chains

- Economy driven changes in consumer buying power and behavior; slow recovery

- Reinvigoration of credit card purchasing

- Stop'n'Shop are experimenting with shopping wands




Off the Shelf: The Retail & Consumer Packaged Goods Blog

Retail Information Systems News Retail Industry

National Retail Federation - Retail's BIG Blog


Hand2Hand Solutions - Retail Industry Blog

Position Matters - Retail Product positioning and Visibility

McKinsey & Company Retail

IDC Retail Community