What would you like to know?

Under the "Industry Drivers" tab we provide summary information about key issues that drive the technology requirements of target industry sub-segments and any key trends that affect your sales.

Check back often. We'll be adding new industry sub-segments and more content (e.g. resources). Better still, email us and let us know what you need.

Contact us at: maestros@maastary.com and let us know how useful it is, what industry sub-segments you'd like information on, and what more we can provide.

Industry trends, technology business drivers and b2b segmentation

How to use these pages

We hope the Maastary industry driver pages will become your resource for quickly identifying the key drivers for your business within your target market segments. Bookmark this page and come back often. And please let us know how we can make the following pages more helpful.

Our article "Seven Steps to Creating Successful Targeted Messaging", describes key steps to help you focus your marketing efforts, define your target audiences and determine your the business value proposition for each of your market segments. Specifically we recommend:

·         Considering a sub-segment focus - getting to a greater level of specificity

·         Creating a b2b segmentation plan that meets both your marketing and your sales needs

·         Using the business drivers and industry trends in this section to identify sources of true business value for your products and/or services

·         Building personas for the key members of your target market segments and creating targeted messaging to address each of the major issues and concerns where your technology can help.

One important key to successful inbound marketing and driving the right traffic to your website is content-relevancy. By understanding their current and upcoming issues, you will be better able to focus your messaging and attract the attention of your target audience.

List of Industry Drivers/Industry Trends covered

(New industries and sub-segments added frequently. Check back or email us for more information)

Are Your Marketing Programs Working?

By using our free B2B Marketing Effectiveness tool you can identify where you are doing well and areas for improvement.