Wow! A great conference and a lot to think about as the pace of new marketing, Marketing 3.0, heats up. It's been all about content for a while but it's getting harder to get found as the volume of content increases. According to Gary Vaynerchuck (keynote speaker, wine connoisseur and author) more data was created in 2010 than in all the years up to 2003. And that's a lot!
The game has shifted. Remarkable content is just the ante. Remarkable content that your prospects and customers each need right now is what's required. No longer can you get away with one size fits all. No longer is it acceptable to develop content for yesterday's problem. Someone else already did that. Social media is an imperative. And It's getting more and more crowded out there. More online competitors , more content, more decision makers to convince.
Here are a few take-aways from last week's Inbound 2012 conference:
Happy Marketing 3.0!
What did you learn at Inbound 2012?
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